Netflix has run limited tests of different pricing plans before. This summer, the company tested out a high-end streaming plan dubbed “Ultra” in select markets priced at around $16.99 per month. Hastings told Reuters in an interview that right now, Netflix isn’t planning to introduce cheaper plans in India. Netflix subscriptions in India start at 500 rupees a month ($6.90) for the entry-level, single-stream Basic plan 650 rupees monthly ($9) for the two-HD-stream standard plan and 800 rupees monthly ($11) for the Premium tier. “e’ll experiment with other pricing models, not only for India, but around the world that allow us to sort of broaden access by providing a pricing tier that sits below our current lowest tier and we’ll see how that does in terms of being able to accelerate our growth and get more access,” Peters said.ĬEO Reed Hastings, in a recent interview with Bloomberg, reiterated Netflix’s plans to test lower-priced tiers but he didn’t provide any details about what that might look like or where and when it could be rolled out. Netflix’s Peters, also during the Q3 interview, said the company plans to experiment with pricing models that are “below our current lowest tier,” including in India and other countries. Netflix beat expectations by adding 7 million streaming subs for the third quarter, ending the period with 137.1 million customers worldwide (58.4 million in the U.S. Meanwhile, as it looks to build up its user base internationally, Netflix may actually reduce pricing in some areas. The single-stream, non-HD Basic plan remained unchanged at $7.99. In the U.S, it raised the two-stream HD tier to $10.99 per month (up from the previous $9.99) and the Premium plan from $11.99 to $13.99 per month. Netflix most recently raised prices in most markets in the fourth quarter of 2017. 6 earnings interview discussing Q3 results, chief product officer Greg Peters said that as long at the company continues to exceed customers’ expectations, “we earn the right to increase price a bit and then we take that new revenue, invested back into the model and that sort of continuous positive cycle we get to keep going, and we foresee that that will keep going for many years in the future.” But execs have left the door open for future price hikes. Netflix hasn’t signaled plans to alter any pricing right now.
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